ANGÉLICA
GUERRA.
SENIOR ART DIRECTOR
SPECIALIST IN STRATEGIC MANAGEMENT OF DESIGN PROJECTS
01 SKILLS
BRANDING
UX
UI
INFOGRAPHICS
PACKAGING
SOCIAL MEDIA
ILUSTRATION
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I am a professional graphic designer with extensive experience and a master’s degree in the strategic management of design projects. Over the past seventeen years, I have built strong expertise working across advertising agencies and a variety of companies. My focus is on strengthening the visual identity of brands and guiding them strategically toward achieving their communication goals. I invite you to explore my portfolio for further insight into my work.
02 PORTFOLIO
03 CURRICULUM
2019-2023
MENINA DESIGN STUDIO
Since 2019 menina® design studio has become a reality: branding, illustration, user interface, and design thinking applied to enhance the understanding of conflict resolution programs, implementation of peace agreements, gender related matters, women empowerment, human rights, among other crucial topics; assisting communications of non-governmental, International, and educative organizations. Caritas Suiza, Broederlijk Delen, CISV ( Comunità, Impegno, servizio, Volontariato), Los Andes University, among others.
2023-2025
1000HEADS
Over my time at 1000heads, I’ve worked as a Senior Art Director, initially joining as a freelancer in 2023 and becoming fully part of the company in April 2024. My role focuses on leading social-first creative work for global brands such as De Beers®, Google® including Pixel®, Workspace, Photos and more, as well as Kerrygold®, Lego®, NatureMade® and Bimbo®. I currently lead a team of three creatives, driving concept development, visual direction and high-impact digital storytelling across platforms.
2016-2019
VML - VMLY&R
Three years working as a Digital Art Director, developing and designing interfaces and advertising campaigns in this great group of WPP. Our team worked from the creative side with global companies such as Kimberly Clark and its brands: Huggies, Kotex, Plenitud and Scott. From time to time we were able to work with other client brands of the global group. Highlighting: Huggies website, Baby Shower by Huggies, 4GN posters (Award winning ad campaigne)
2017
"El Dorado" Festival
https://www.festivaleldorado.com/
SILVER | 4GN "The world needs more design"
2014-2016
GRAN COMUNICACIONES
http://www.grancomunicaciones.com/
I started this job as a freelance, designing posters and other communication pieces for many performers for "Teatro Mayor Julio Mario Santo Domingo". Great companies such as: Flamenco Antonio Gades, cantaores as Miguel Poveda, pianists recognized internationally like Tzimon Barto and famous singers: Bebe, Jorge Drexler and Cafe Tacvba where proudly part of our job. In a short period of time I went from freelance to lead art director of the design team. Brands: Subway®, Clínica del Country, ACH ( SOI, PSE,) Unicentro, among others. Highlighting: Subway App, PSE button and rebranding of ACH, Tzimon Barto mini reel.
2011-2014
MIZAR ESTUDIO
I worked in this independent producer, managing national and international projects. Strategic design, web design, ad campaigns, good ideas and lots of good vibes. Brands: Nailen, Smart, SP Pro, Bettina Spitz. Highliting: Branding Mizar, Nailen, Smart and SP PRO TV spots
During this period of time I also worked by my self in digital projects with the Ministry of Education and some non-governmental organizations: Akudabaura, Justicia Global, DeJusticia, Todos a Aprender, Colombia Aprende, among others. Highliting: Branding El Faro, CicloP.
2011
FIAP
GOLD | ONU
"Jungle on fire"
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PLATA | LIGA CONTRA EL CÁNCER
"Listen to your body"
EAGLE AWARDS
http://www.theeagleawards.com/en
GOLD | ONU
"Jungle in flames"
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SILVER | LEAGUE AGAINST CANCER
"Listen to your body"
2009-2011
LEO BURNETT
Inside Publicis Group family, but now with a little more experience, working from the creative field. Good ideas and good design made a great team. During this years hard work paid with lots of recognitons for those who are all about the advertising world ​.
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Keeping with the big brands: Seguros Bolivar (ensurances), Fedco(aesthetic product), Liga contra el Cáncer (The Ligue against cancer), ONU(United Nation Organization), Kellog's, McDonald's, and more. Highlighting: illustration of The league against cancer ad campaign "listen to your body", ONU Jungle on fire.
YOUNG LIONS
2007-2009
PUBLICIS
https://www.publicisgroupe.com/en/splash-en
Here starting my relationship with ad agencies, first experiences with big brands: Telefónica, Renault and Sanofi Aventis.